A podcast for entrepreneurial women: founders, builders, changemakers shaping the world we live in.
Female founders, investors and startup ecosystem enablers share their stories, knowledge, fears and failures, moments of growth and pieces of advice.
With these conversations, we want to inspire more women to build their own businesses.
#16: Profit vs Mission: Can you truly pursue both? - Adriana Luna-Diaz
‘I am on a mission to make organic food mainstream, accessible to everyone regardless of their income level.’* While doing so, Adriana Luna-Diaz is building a profitable bootstrapped business based on the principles of holacracy (decentralised management model).
Adriana is co-founder and director of Tierre de Monte, a Mexico-based AgriTech company. Forbes Magazine named Adriana among the 100 most powerful women in Mexico in 2021.
Tierre de Monte creates products that improve soil fertility, protect crops and foster biodiversity. With a team of 9 and a large network of partners, the company has been operating in Mexico, Guatemala, Peru and Ecuador since 2015.